Stories & insights.
Why music anchors memory, how to hold onto your nights out, and the thinking behind Chord.
DJ set ka track ID kaise nikale (Hinglish guide)
Shazam released tracks pakad leta hai. Unreleased ID ka match kahin nahi milta. Yeh rahe asli tareeke.
Best apps for concert-goers, compared honestly
Shazam, your camera roll, Setlist.fm, Instagram and Chord each do one job well. Here is what each one keeps, and what it drops.
How to film a dark stage on iPhone
Lock focus, pull the exposure down, skip digital zoom and keep clips short. Small habits, much better gig videos.
How to remember a concert years later
Keep the video, the song and the setlist together, and write one line about why it mattered.
How to Shazam a Live DJ Set (and Why It Misses)
Song ID apps struggle in a club or a festival tent. Here's why, how to get a cleaner match in the room, and what to do when a track is an ID.
Festival With Friends: Keep Your Crew's Videos Together
Five people, five camera rolls, one group chat full of "send me that video". Here's how to keep a whole crew's festival in one place.
What Is a Night Card? Share Your Gig Night in One Story
One 9:16 card for the whole night: your best moment, what you caught, and your crew's top songs. Here's what's on it and how to make one.
How to find a song you heard at a concert (even from a shaky video)
The drop you can't stop humming, the opener nobody could name. Five ways to get the track back, and the one case no app can crack.
Why reliving a night is half the night
The night doesn't end when you leave. New research suggests savouring it afterward is part of why it mattered.
Why live hits harder than your headphones
You already knew a song lands differently when you're there. A 2024 brain-imaging study started to explain why.
Collective effervescence: the science of the crowd
That lift a crowd gives you has a name, and a 2024 study linked it to feeling happier a week later.
Why dancing together bonds a crowd (even at a silent disco)
Moving in time with strangers does something real to your body and your sense of belonging.
The peak-end rule: why a festival is really a few perfect moments
You won't remember the queue or the overpriced water. You'll remember the peak, and how it ended.
Why We Built Chord
A song takes you back faster than any photo. We built an app around that truth.
Music-evoked memories: the 2007 study behind 'a song takes you back'
30% of popular songs trigger vivid autobiographical memories. Here's what neuroscience tells us about why.
How to Save a Festival Weekend Before It Turns Into 60 Unsorted Clips
A festival weekend leaves you with dozens of clips. By Tuesday, they're unsorted chaos. Here's how to fix that, before the festival starts.
Why Your Camera Roll Isn't a Memory
Thousands of files, sorted by date. Never by what they meant. The case for a better system.
Chord is in open beta on iPhone right now. Android is coming.
Open beta on iPhone · Android is coming.