It started with a moment I couldn't find.
Sunburn 2023. Marsh played Heaven Scent at 2am on the Anjunadeep stage. I was front row. I filmed it — 47 seconds of shaky, beautiful footage. The bass vibrating through my chest. The crowd singing. The sky turning from black to purple.
By Monday, that clip was buried in 14,000 files on my phone. Somewhere between a screenshot of a boarding pass and a photo of my lunch. I spent 20 minutes scrolling. I never found it.
The problem is universal
Talk to anyone about their phone and they'll tell you the same story. The set they filmed but can't find the track to. The festival weekend that's a folder of dark clips by Monday. The night out that meant everything and lives nowhere. The moments that matter most are the ones hardest to find — because our phones are designed for capture, not meaning.
Your camera roll is chronological. Your brain is emotional. That's the gap.
Music is the bridge
Neuroscience has known this for decades. A song triggers what researchers call 'music-evoked autobiographical memories' — vivid, specific, emotionally intense recall of a particular moment. Dr. Petr Janata at UC Davis found that 30% of popular songs cue vivid personal memories. Not vague nostalgia. Concrete moments with people, places, and feelings.
When I hear Heaven Scent, I'm not just 'remembering Sunburn.' I'm back in that exact spot. The heat, the sound, the person next to me. Music doesn't just remind you. It transports you.
So we built Chord
Chord is where the photo, the song, the feeling, and the reason it mattered live together. Save a memory in 30 seconds — snap a photo or shoot a clip, attach the song, write a note, tag your mood. Done. Find it in seconds — search by artist, mood, location, date, or just say "Hey Siri, show me Sunburn."
We didn't build another journal. We didn't build another photo or video app. We built the thing that didn't exist: the first app for live music — where the moment and the song stay together, built for the nights your camera roll was never made to hold.
Naming the feeling
Pixar gave us core memories. Scandinavians gave us hygge. Portuguese gave us saudade. But the feeling of a song dropping you back into a specific moment of your life — that didn't have a name. So we gave it one.
A chord memory is a specific moment in your life — a person, a place, a feeling — permanently bookmarked by a song. Recalled instantly the next time you hear it. Heaven Scent at Sunburn isn't 'a video on my phone'. It's a chord memory. And there are hundreds more, scattered across your music library, waiting to be claimed.
We've made a hashtag for them: #MyChordMemory. Tag yours. The artists you tag will see them. The strangers who lived the same moments will find them. And for the first time, the feeling has somewhere to go.
Capture the night — and relive it for the rest of your life.
That's Chord. And it's coming soon.