Think back to the best festival you've been to. You don't replay it minute by minute — the parking, the queue, the rain at 4pm. You replay a handful of moments: the drop everyone was waiting for, the encore, the walk out as the sun came up.
We remember the peak and the end
Psychologists call it the peak-end rule. When we look back on an experience, our memory of it is shaped overwhelmingly by its most intense moment and how it ended — and we mostly ignore how long it lasted. It came out of Daniel Kahneman's research in the 1990s, and a 2022 meta-analysis confirmed the effect holds up.
It was studied on experiences in general, not festivals specifically — but applied to a night out, it explains a lot. A three-day festival doesn't live in your head as 72 hours. It lives as five or six perfect moments.
A festival isn't 72 hours. It's a handful of moments worth keeping.
Which is the whole case for capturing moments instead of hoarding footage. You don't need 200 dark clips. You need the few that were the peak — the song, the feeling, the people — saved well enough to find again. That's what Chord is for.